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Legal Marketing In A Niche Market

Vanity numbers can be as general as the legal industry or as specific as a niche market. 1-800-MESO-HURT is a perfect example of a niche vanity phone number for an attorney with a niche focusing on mesothelioma.  This vanity toll free number provides all the vital information- the industry (legal marketing) and the phone number.

1-800-FLOWERS is usually one of the first examples that comes to mind when people think of vanity phone numbers . This company took a general industry – flowers, and added a modern twist and became a huge success. Vanity phone numbers are very important for many businesses with small budgets and of course for businesses that want to really grow- like 1-800-FLOWERS.  800 numbers are so effective because they give all the necessary information (industry and contact info) all at the same time.  Many industries are so large that they have split into smaller niches.  Many professionals take their business into a niche market to standout in a smaller group.

Tom Kane has a blog about legal marketing and he gives this interesting legal marketing example:

“The case of a lawyer who represented a city against the manufacturer of faulty plastic pipes used in a water utility system. After he was successful, another city came to him…. Presumably, he focused on letting other cities know about his practice, and now “attracts clients from all over the country.””

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