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Vanity Phone Numbers Add Value

Consumers are beginning to spend again but they generally remain skeptical about any product/service/business where they cannot see the immediate value.  According to a March 2010 article in The Marketeer, “When surveyed, recession-weary consumers in the US said that they want the companies with which they do business to value them, value their time, value their money, and value their preferences.”  This is especially true in legal marketing where lawyers need to show their clients that they care.

Vanity phone numbers are a great way to show customers and clients that you appreciate their business.  A legal vanity number is easy to recall and is particularly helpful when someone needs a lawyer immediately.  Vanity 800 numbers show clients that a law firm is professional and cares a lot about customer service.

Vanity numbers are helpful for more than just legal marketing, they are also useful in lots of other industries- like healthcare and home improvement and we all know they are good for the flower industry (1-800-Flowers).  Franchises find vanity numbers add real value to their universal branding.  Local businesses love that a vanity phone number can be limited to a small region so the business does not spend money paying to rent a number in a region where they do not offer their service or product.

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